Ubisoft has made a notable move in the competitive multiplayer space with the acquisition of March of Giants, a tactical free-to-play MOBA that signals the publisher’s growing ambition beyond its established franchises. The deal brings both the game and its development team under Ubisoft’s umbrella, with several key developers formerly associated with Rainbow Six Siege now taking leadership roles on the project.
March of Giants has been quietly building momentum in early-access circles thanks to its focus on tactical decision-making over traditional high-speed MOBA chaos. Unlike genre staples that emphasize reflex-heavy combat and rigid lane structures, March of Giants blends strategic positioning, map control, and team coordination inspired by tactical shooters. That design philosophy aligns closely with Ubisoft’s strengths, particularly its experience with competitive, systems-driven multiplayer games.
According to people familiar with the acquisition, Ubisoft sees March of Giants as a long-term platform rather than a short-term release. The company plans to invest heavily in live-service infrastructure, esports-readiness, and community-driven development. Bringing in talent from Rainbow Six Siege—one of Ubisoft’s most successful and enduring live-service titles—suggests a deliberate effort to replicate that model in a new genre.
Leadership on March of Giants will now include veterans who helped shape Siege’s transformation from a rocky launch into a global esports mainstay. Their experience managing balance updates, seasonal content, and player feedback is expected to play a central role as the MOBA scales up. Internally, Ubisoft reportedly views this as an opportunity to apply lessons learned from Siege, For Honor, and The Division to a fresh competitive ecosystem.
The acquisition also reflects Ubisoft’s broader strategy of diversifying its multiplayer portfolio. While the company remains closely associated with open-world action games and tactical shooters, it has been steadily exploring new formats, including free-to-play titles and service-based experiences. A MOBA allows Ubisoft to compete in a genre that continues to thrive globally, particularly in Asia and emerging markets where free-to-play competitive games dominate.
From a business standpoint, March of Giants offers flexibility. As a free-to-play title, it lowers the barrier to entry while opening the door to long-term monetization through cosmetics, battle passes, and seasonal expansions. Ubisoft is expected to take a cautious approach initially, prioritizing gameplay polish and community trust before introducing aggressive monetization systems.
For players, the acquisition could mean faster development cycles, larger-scale updates, and a clearer roadmap. Ubisoft’s global infrastructure brings marketing reach, server stability, and cross-platform expertise that smaller studios often struggle to maintain. At the same time, fans of March of Giants will be watching closely to see whether Ubisoft preserves the game’s identity rather than reshaping it to fit a corporate template.
As competition intensifies across the live-service landscape, Ubisoft’s purchase of March of Giants stands out as a calculated bet on tactical depth, long-term engagement, and experienced leadership. If successful, it could mark the beginning of a new pillar for the company—one built not on open worlds or licensed brands, but on competitive mastery and community-driven evolution.
