Fortnite’s relentless march through pop culture continues as it welcomes one of the internet’s biggest personalities into the game’s prestigious Icon Series. Popular streamer and content creator Kai Cenat has been confirmed as the next addition to the series, bringing with him a unique set of cosmetics and a surprise collaboration with Mercedes-AMG. The announcement was anything but traditional—Cenat “leaked” his own skin in classic Kai fashion, generating massive buzz that Epic Games later cheekily confirmed with a single word on X (formerly Twitter): “Leaked.”
The reveal was nothing short of viral. Instead of a standard trailer or social media post, Cenat’s in-game skin was first teased via the Las Vegas Sphere, a massive LED-covered venue known for its dazzling 360-degree visuals. Footage showed Cenat’s Fortnite character spinning inside the iconic sphere, complete with custom emotes and Mercedes-themed elements. This unconventional method instantly caught the attention of fans and content creators alike, showcasing Fortnite’s unmatched ability to fuse gaming with real-world spectacle.
Cenat’s upcoming bundle, set to launch in the Item Shop on September 12, 2025, is expected to cost between 1,500 and 2,000 V-Bucks, in line with previous Icon Series entries. The bundle will include:
- A custom Kai Cenat skin with alternate styles
- A unique back bling inspired by his streaming persona
- A signature emote based on one of his viral dance clips
- A glider modeled after a Mercedes-AMG vehicle, adding another layer of real-world flair to the crossover
While Fortnite has long featured celebrities, musicians, and athletes, Cenat’s inclusion is part of a growing push to spotlight streamers and digital creators, acknowledging their massive influence over younger audiences. He now joins the likes of Ninja, TheGrefg, and Chica as part of the Icon Series—each with their own community-driven content and flair.
Cenat’s addition hasn’t come without a little controversy, though. Some fans questioned Epic’s selection process, wondering why other creators with long-standing ties to Fortnite hadn’t been featured sooner. However, the overall response has been overwhelmingly positive, with many praising Epic’s creativity in how the reveal was handled and how accurately the skin captures Kai’s energetic persona.
The Mercedes-AMG collaboration is another bold move, continuing Fortnite’s trend of merging fashion, tech, and automotive brands with in-game content. It’s not the first time the game has dabbled with high-end partnerships—previous crossovers have included Balenciaga, Ferrari, and Nike—but this marks one of the more seamless integrations between a creator and a luxury brand.
Kai Cenat’s entry into Fortnite feels like a celebration not just of his rise, but of streaming culture’s increasing influence over mainstream gaming. With a flashy debut, high-end cosmetics, and a fanbase that spans millions, the release is poised to be one of the most talked-about Icon Series drops of the year.
As Fortnite continues evolving into a digital platform where entertainment, fashion, and gaming collide, collaborations like this prove the game’s cultural reach is far from over.
