GOG, the popular digital storefront known for its firm commitment to DRM-free PC games, has entered a new chapter after being fully acquired by CD Projekt co-founder Michał Kiciński. The move separates GOG from CD Projekt Group, positioning the platform as an independent company once again and signaling potential changes ahead for the DRM-free marketplace.
Originally launched in 2008 as Good Old Games, GOG was created to bring classic PC titles back to modern systems without digital rights management restrictions. Over the years, it evolved into a full-scale storefront offering both retro and contemporary games, earning a loyal user base that values ownership, preservation, and offline access. Despite its strong brand identity, GOG has often operated in the shadow of larger competitors, particularly Steam and the Epic Games Store.
Michał Kiciński’s acquisition marks a strategic shift. As one of the original founders of CD Projekt, Kiciński played a key role in shaping both CD Projekt RED and GOG in their early years. By taking direct ownership of GOG, he appears to be betting on the long-term value of DRM-free distribution at a time when subscription services, always-online requirements, and platform lock-in are becoming increasingly common.
The separation from CD Projekt Group allows GOG to focus exclusively on its storefront and services without being tied to the priorities of a major AAA game developer. While CD Projekt RED will likely continue to support GOG with its titles, the platform is no longer structurally linked to the success or release schedules of games like The Witcher or Cyberpunk. This independence could give GOG more flexibility in partnerships, publishing deals, and platform features.
Industry observers see this as an opportunity for GOG to redefine its role in the PC gaming ecosystem. DRM-free distribution has long been a niche, but ongoing concerns around game preservation, server shutdowns, and consumer rights have renewed interest in ownership-focused platforms. Under independent leadership, GOG could double down on curated releases, enhanced offline installers, and stronger community-driven features that differentiate it from mainstream stores.
There are also financial implications. Operating a storefront is costly, and GOG has faced profitability challenges in the past. With Kiciński at the helm, expectations are that the platform will pursue a leaner, more focused strategy, potentially emphasizing sustainability over aggressive expansion. This could include smarter curation, closer relationships with indie developers, and selective investments rather than chasing scale at all costs.
For players, the acquisition brings cautious optimism. Many see Kiciński as a steward who understands GOG’s original mission and cultural importance. While immediate changes are unlikely, the long-term impact could be significant if GOG uses its independence to strengthen the DRM-free model rather than dilute it.
As the digital games market continues to evolve, GOG’s split from CD Projekt and return to founder-led ownership may prove to be a defining moment. Whether it sparks a resurgence of DRM-free gaming or simply stabilizes a beloved niche platform, the move reinforces the idea that alternative distribution models still have a place in modern PC gaming.
